Our History
Founded as the Boulevard Restaurant by Madeline Crouch and Stephen Maher in 1988. Pioneers from the start, Boulevard was the first restaurant in Victoria Park Village, London. The event catering followed from the restaurant and eventually outgrew it, leading to Boulevard Events. We moved to commercial premises in 2000 and haven’t looked back.
We’ve always been a family business with strong community ties, and we are proud to still be run by the founder’s children. We place an emphasis on the finest and freshest ingredients locally sourced and treated with respect. Beautiful food, exquisitely presented.
Our Green Ethos
We try to ensure all our suppliers are local, of which 90% are within a 5 mile radius. We source locally for many reasons but most importantly to maintain our own strict standards on quality and to help reduce CO2 emissions.
We believe in supporting our community and as such have long established partnerships with our local suppliers, some of which have been with us for over 30 years, so as we have grown, they have too. We use sustainable fish sources, recycle our oil bottles, cardboard and food waste, and purchase products with reduced packaging. We are also fully certified as a Fairtrade company and working towards attaining the sustainable restaurants accreditation.
On occasions when we require single use consumables, we source them from Vegware, a company that produces fully compostable and biodegradable items. These items are recycled through our food waste by Hackney Council, where they produce compost for Hackney parks.
We work closely with Streets Kitchen, offering our kitchen facilities two nights a week at no charge for their team to prepare meals for the local community, and any excess ingredients or food is given straight to the team, ensuring it goes where it is most needed.
We also work with Magic Breakfast, a charity dedicated to providing breakfast for children who would otherwise go without. Their goal, with our help and the help of other partners, is to ensure that no child goes to school hungry – this costs as little as 34p a day per child. We match any donation that a client makes, our suggested amount is 34p per guest, meaning we can feed two children for every guest at your event.
A passion for service…
It’s been in our blood for two generations…
We’ve all visited those restaurants where, as soon as you walk in, you’re greeted by the warmest welcome imaginable. Every member of staff is smiling widely and you’re made to feel like a regular even if it’s your first visit. There’s an overwhelming sense of gratitude because of all the places you could’ve chosen, you decided to stop here and sample our family’s legacy. You look at the menu and say to your partner “it’s a shame they don’t have steak and chips, I really fancy that” then out of nowhere the waitress says “we can do that for you.” That’s the kind of restaurant we came from and that’s the kind of service we try to emulate to this day, except now we do it for thousands of people, not just Claire and Ray at table four.
We really are passionate about this, it’s been in our blood for two generations and we’d be honoured if you gave us the opportunity to show you how that passion can transform your event.